1. Preheat oven to 350 degrees.
2. In a stand mixer with whisk attachment, whisk butter and maple syrup on medium speed until creamy.  Add eggs and vanilla, and whisk until combined.
3. In a second bowl, combine whole white wheat flour, baking soda, cinnamon and salt; mix until uniform. Slowly pour into the butter mixture, mixing on low until combined.
4. Switch to the paddle attachment, or using a rubber spatula, add oats and additional add-ins (if using); fold into the dough until combined.
5. Drop dough by rounded tablespoonfuls onto parchment lined cookie sheets. Bake 10-12 minutes or until light golden brown.

Cool for a minute on cookie sheets.  Move to wire rack to cool completely